Caught a 21 Days of Beauty Drop the Morning It Went Live, Saved $36
Rachel M.
Ulta's 21 Days of Beauty deals go live at midnight and come down 24 hours later, so the good ones sell out before most people see the email. Vlingo flagged the morning Drunk Elephant Protini dropped from $72 to $36. Ordered it in the kitchen before school drop-off — half price, $36 saved.
“I'm not opening emails at seven in the morning. Vlingo told me it was the Protini's day and I ordered it in thirty seconds.”
The Ulta deal I miss every single year
Every year I promise myself I'll stay on top of 21 Days of Beauty, and every year I miss half of it. The deals go up at midnight, they're only live for 24 hours, and the good ones sell out fast. By the time I've sat down with a coffee and looked properly it's already the next day's deal and the thing I actually wanted is gone.
Last fall the Drunk Elephant Protini was $36 instead of $72. I only found out because my sister mentioned it to me two days later.
What changed this time
I put the things I repurchase anyway, the Protini and the Olaplex No.9, into a deal locker, and Vlingo told me the morning the Protini went live. Half price, $36 off, ordered standing in the kitchen before school drop-off. It took about thirty seconds, and I would have missed it otherwise because I'm not opening emails at seven in the morning.
The part that catches people out
Some of the offers land in the app first, or only in the app, so even if you are watching your email you can still miss them. I'm Platinum so shipping is free on the Beauty Steals, which helps, but none of that matters if you don't know which day your item is on.
That's the whole problem with 21 Days of Beauty. It isn't one sale you can browse at your own pace, it's 21 separate one-day sales, and if you aren't looking on the right morning you've missed that product until next year.
